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By the late 1940s, 7UP had become the third best-selling soft drink in the world.In 1967, The Seven-Up Company introduced the UNCOLA advertising campaign, which sent 7UP sales rocketing nationwide.The earliest 7UP advertising featured a winged 7UP logo and described the soft drink as “a glorified drink in bottles only.

He settled on one that fulfilled the characteristics he sought: refreshing and thirst-quenching.

Marketed to young people, the new products were designed as light, refreshing additions to the prestigious family of 7UP brand products and met with instant success across the country.

To further boost awareness levels of 7UP in the nation’s youth market in 1987, The Seven-Up Company introduced Spot, a character derived from the red dot in the 7UP trademark.

Hires wasn't the only product introduced at the Centennial Exposition.

Other notable inventions such as Alexander Graham Bell's telephone, the Remington typewriter and Heinz Ketchup made their debut too. To build Hires' awareness, Hires became the first U. businessman to aggressively advertise his product, subscribing to the principle that "doing business without advertising is like winking at a girl in the dark: you know what you are doing, but nobody else does." Hires Root Beer quickly became a sensation.

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