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MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City.

Launched on August 1, 1981, At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.

The inspiration for Pop Clips came from a similar program on New Zealand's TVNZ network named Radio with Pictures, which premiered in 1976.

The service was no longer active by the time MTV launched in 1981.MTV has spawned numerous sister channels in the US and affiliated channels internationally, some of which have gone independent, with approximately 90.6 million American households in the United States receiving MTV as of January 2016.Several earlier concepts for music video-based television programming had been around since the early 1960s.Few artists made the long trip to New Zealand to appear live.MTV launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and of the launch of Apollo 11.The original slogans of the channel were "You'll never look at music the same way again", and "On cable.In stereo." MTV's earliest format was modeled after AOR (album-oriented rock) radio; MTV would transition to mimic a full Top 40 station in 1984.In 1977, Warner Cable a division of Warner Communications and the precursor of Warner-Amex Satellite Entertainment launched the first two-way interactive cable television system named QUBE in Columbus, Ohio. One of these specialized channels was Sight on Sound, a music channel that featured concert footage and music-oriented television programs.With the interactive QUBE service, viewers could vote for their favorite songs and artists.Those words were immediately followed by the original MTV theme song, a crunching rock tune composed by Jonathan Elias and John Petersen, playing over the American flag changed to show MTV's logo changing into various textures and designs.MTV producers Alan Goodman and Fred Seibert used this public domain footage as a concept; Seibert said that they had originally planned to use Neil Armstrong's "One small step" quote, but lawyers said that Armstrong owned his name and likeness and that he had refused, so the quote was replaced with a beeping sound.

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